Adwords editor video campaigns update#

Double-check it cause we’re about to apply it to a ton of campaigns! Step 2: Update Adwords Editor So go ahead and set-up 1 campaign with the exact schedule and bid adjustments that you want. Once it’s set in Adwords, we’ll clone it in editor and paste to the rest of the campaigns.

Yeupp, but you only have to do it for 1 campaign.

Step 1: Set the Schedule + Bid Adjustments in Adwords So, in case you didn’t know already, cloning campaign schedules is easy (although non-intuitive) to do in Google Adwords Editors. Using Adwords Editor to Clone Campaigns Schedules + Bid Adjustments However, let’s say your client wants this same, fairly complex schedule across all 40 of their campaigns! It can either be an afternoon of manual entry (and mistakes) or, simple cut and paste with the following procedure. In this client example, we’re going to decrease bids “after hours” because the value of each lead is lower when the sales team is not in the office and able to respond quickly.įor the average client, setting this up in Adwords is the way to go. Now for each part of the schedule, we can adjust bids. In Adwords, the schedule looks a bit like this:

If you want to bid more aggressively based on the time of day or day of week, easy!.

If you want to run different campaigns on weekdays than you would on weekends, easy!.

If you want to run campaigns only at lunch time, easy!.

The scheduling of campaigns in Google Adwords is quite flexible: Overview of Campaign Scheduling in Google Adwords In this short post we’re going to run through a really efficient way to apply complex schedules and bid adjustments to many campaigns quickly using the Google Adwords Editor Tool. Or, you simply want to make bid adjustments based on the time of day, day of week, etc. Ever have a client who requires an absolutely strange ad campaign schedule? In some situations, one or all of your campaigns need to turn on and off multiple times each day.

Adwords editor video campaigns